How to mitigate risks when investing
Did you find a wonderful company ? Isn’t it an awesome company – it’s got it all! Well, now you have to build a case to why your new love isn’t as perfect as you had thought... ”You must force yourself to consider opposing arguments. Especially when they challenge your best-loved ideas.” Charlie Munger This is a very difficult exercise because you’ve probably already spent a lot of time studying your company. Most people do not like to have spent a lot of time on something and then drop it. It’s perfectly human to not like this exercise, but if you don’t want to lose money, now is the time to be brutally honest about why this business is not so wonderful. The most important question you can ask here is: What are the risks of the key performance indicators (KPIs) in this industry? A key performance indicator is a company’s defined goals that every employee in the organization work towards and different industries have their own key performance indicators. For example, for social media n...